Mapping Storytelling on Etsy.com as Hyper-differentiation Strategy, and Considerations of Scope-Reference-Cited by-同舟云学术

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Mapping Storytelling on Etsy.com as Hyper-differentiation Strategy, and Considerations of Scope

Published:2022-10-06 Issue: Volume: Page:
ISSN:
Container-title:The 40th ACM International Conference on Design of Communication
language:
Short-container-title:

Author:

Sherrill John Timothy¹

Affiliation:

1. Department of English Literature and Linguistics, Qatar University, Qatar

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3513130.3558979

Reference14 articles.

1. Etsy and the long-tail: how microenterprises use hyper-differentiation in online handicraft marketplaces

2. Julie Schneider . 2016 . How to Craft a Killer About Section . Etsy. Retrieved July 20, 2021 from http://www.etsy.com/seller-handbook/article/how-to-craft-a-killer-about-section/22636178725 Julie Schneider. 2016. How to Craft a Killer About Section. Etsy. Retrieved July 20, 2021 from http://www.etsy.com/seller-handbook/article/how-to-craft-a-killer-about-section/22636178725

3. Introduction to the Special Issue: “The Work of Storytelling in Technical Communication;Vealey Kyle P.;Technical Communication,2021

4. (Re)Kindle

5. Don't Be a Dilbert”: Transmedia Storytelling as Technical Communication during and after World War II;Malone Edward A.;Technical Communication,2019

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