The role of processing fluency in online consumer behavior
Author:
Affiliation:
1. University of Social Sciences and Humanities, Warsaw, Poland
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/2578153.2583037
Reference8 articles.
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2. Baker W. Marn M. and Zawada C. 2001. Price smarter on the Net. Harvard business review 79 2 122--127. Baker W. Marn M. and Zawada C. 2001. Price smarter on the Net. Harvard business review 79 2 122--127.
3. The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context
4. Just M. A. and Carpenter P. A. 1980. A theory of reading: from eye fixations to comprehension. Psychological review 87 4 329--354. Just M. A. and Carpenter P. A. 1980. A theory of reading: from eye fixations to comprehension. Psychological review 87 4 329--354.
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