A systematic mapping study of using digital marketing technologies in health care: the state of the art of digital healthcare marketing

Author:

Kurolov Maksud Obitovich1ORCID

Affiliation:

1. Department of Marketing, Tashkent State University of Economics, Uzbekistan

Publisher

ACM

Reference51 articles.

1. Renu , N. ( 2021 ). Innovative Healthcare Marketing Strategies during COVID-19. Journal of Marketing Management, 9(2), 45-49 . Renu, N. (2021). Innovative Healthcare Marketing Strategies during COVID-19. Journal of Marketing Management, 9(2), 45-49.

2. The role of content marketing in the promotion of medical goods and services

3. Amit Kansal ., Vipin Jain ., S K Agrawal . , ( 2020 ). Impact of Digital Marketing on the Purchase of Health Insurance Products . Jour of Adv Research in Dynamical & Control Systems , Vol. 12 , Issue-02 Amit Kansal., Vipin Jain., S K Agrawal., (2020). Impact of Digital Marketing on the Purchase of Health Insurance Products. Jour of Adv Research in Dynamical & Control Systems, Vol. 12, Issue-02

4. Iacobucci , D. , & Popovich , D. ( 2022 ). Studying Healthcare from a Marketing Perspective. Foundations and Trends® in Marketing, 15(2), 86-152 . Iacobucci, D., & Popovich, D. (2022). Studying Healthcare from a Marketing Perspective. Foundations and Trends® in Marketing, 15(2), 86-152.

5. Wisetsri , W. , Soni , N. , Singh , R. K. , Chaurasia , P. K. , & Gupta , S. K. ( 2021 ). The healthcare sector: A development of digital marketing methods. Linguistica Antverpiensia, 3, 2602-2621 . Wisetsri, W., Soni, N., Singh, R. K., Chaurasia, P. K., & Gupta, S. K. (2021). The healthcare sector: A development of digital marketing methods. Linguistica Antverpiensia, 3, 2602-2621.

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