PLS Algorithm for Making Decision on Purchasing Laptop: Evidence from Vietnam

Author:

Huy Khoi Bui1

Affiliation:

1. Industrial University of Ho Chi Minh, Vietnam

Publisher

ACM

Reference15 articles.

1. P. Kotler and K. L. Keller , " Marketing Management 12e," France: Edition Pearson Education , 2006 . P. Kotler and K. L. Keller, "Marketing Management 12e," France: Edition Pearson Education, 2006.

2. R. Heeks , C. Foster , and Y. Nugroho , " New models of inclusive innovation for development," ed: Taylor & Francis , 2014 . R. Heeks, C. Foster, and Y. Nugroho, "New models of inclusive innovation for development," ed: Taylor & Francis, 2014.

3. Enhancing Consumers' Affection for a Brand Using Product Design

4. Buying Decision of laptop at Collage level Students;Manandhar R. B.;American Journal of Multidisciplinary Research & Development (AJMRD),2021

5. An Influence Analysis Of Product Quality, Brand Image, And Price On The Decision To Buy Toshiba Laptop (A Study On Students Of Economics Faculty Of Semarang University);Prasetyo E. T.;Economics and Business Solutions Journal,2017

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