MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising-Reference-Cited by-同舟云学术

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MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising

Published:2023-10-21 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 32nd ACM International Conference on Information and Knowledge Management
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Author:

Gong Zhen¹^ORCID,Niu Lvyin²^ORCID,Zhao Yang²^ORCID,Xu Miao²^ORCID,Zhang Haoqi¹^ORCID,Zheng Zhenzhe¹^ORCID,Zhang Zhilin²^ORCID,Bai Rongquan²^ORCID,Yu Chuan²^ORCID,Xu Jian²^ORCID,Zheng Bo²^ORCID,Wu Fan¹^ORCID

Affiliation:

1. Shanghai Jiao Tong University, Shanghai, China

2. Alibaba Group, Beijing, China

Funder

China NSF

Tencent Rhino Bird Key Research Project

Shanghai Science and Technology fund

National Key R&D Program of China

Alibaba Group

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3583780.3615486

Reference42 articles.

1. Optimal Bidding in Multi-Item Multislot Sponsored Search Auctions

2. Google Inside AdWords. [n. d.]. Conversion Rates Don't Vary Much with Ad Position. https://adwords.googleblog.com/2009/08/conversion-rates-dont-vary-much-with-ad.html. Google Inside AdWords. [n. d.]. Conversion Rates Don't Vary Much with Ad Position. https://adwords.googleblog.com/2009/08/conversion-rates-dont-vary-much-with-ad.html.

3. Truthful auctions for pricing search keywords

4. Nonlinear Programming

5. Real-Time Bidding by Reinforcement Learning in Display Advertising

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