Unified Generative & Dense Retrieval for Query Rewriting in Sponsored Search

Author:

Mohankumar Akash Kumar1ORCID,Dodla Bhargav2ORCID,K Gururaj1ORCID,Singh Amit1ORCID

Affiliation:

1. Microsoft, Bengaluru, India

2. Indian Institute of Technology, Madras, Chennai, India

Publisher

ACM

Reference31 articles.

1. Scalable Query N-Gram Embedding for Improving Matching and Relevance in Sponsored Search

2. K. Bhatia K. Dahiya H. Jain P. Kar A. Mittal Y. Prabhu and M. Varma. 2016. The extreme classification repository: Multi-label datasets and code. http://manikvarma.org/downloads/XC/XMLRepository.html K. Bhatia K. Dahiya H. Jain P. Kar A. Mittal Y. Prabhu and M. Varma. 2016. The extreme classification repository: Multi-label datasets and code. http://manikvarma.org/downloads/XC/XMLRepository.html

3. A. Broder , P. Ciccolo , Marcus Fontoura , Evgeniy Gabrilovich , V. Josifovski , and L. Riedel . 2008. Search advertising using web relevance feedback . In CIKM '09 . A. Broder, P. Ciccolo, Marcus Fontoura, Evgeniy Gabrilovich, V. Josifovski, and L. Riedel. 2008. Search advertising using web relevance feedback. In CIKM '09.

4. A. Broder Marcus Fontoura V. Josifovski and L. Riedel. 2007. A semantic approach to contextual advertising. In SIGIR. A. Broder Marcus Fontoura V. Josifovski and L. Riedel. 2007. A semantic approach to contextual advertising. In SIGIR.

5. Alexis Conneau Kartikay Khandelwal Naman Goyal Vishrav Chaudhary Guillaume Wenzek Francisco Guzmán E. Grave Myle Ott Luke Zettlemoyer and Veselin Stoyanov. 2020. Unsupervised Cross-lingual Representation Learning at Scale. In ACL. Alexis Conneau Kartikay Khandelwal Naman Goyal Vishrav Chaudhary Guillaume Wenzek Francisco Guzmán E. Grave Myle Ott Luke Zettlemoyer and Veselin Stoyanov. 2020. Unsupervised Cross-lingual Representation Learning at Scale. In ACL.

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