Out of the Box Thinking: Improving Customer Lifetime Value Modelling via Expert Routing and Game Whale Detection

Author:

Zhang Shijie1ORCID,Yan Xin1ORCID,Yang Xuejiao1ORCID,Jia Binfeng1ORCID,Wang Shuangyang1ORCID

Affiliation:

1. Tencent, Shenzhen, China

Publisher

ACM

Reference49 articles.

1. A framework for learning predictive structures from multiple tasks and unlabeled data;Ando Rie Kubota;Journal of Machine Learning Research,2005

2. Customer relationship management and big data enabled: Personalization & customization of services

3. BJ Bakker and TM Heskes. 2003. Task clustering and gating for bayesian multitask learning. (2003). BJ Bakker and TM Heskes. 2003. Task clustering and gating for bayesian multitask learning. (2003).

4. Customer lifetime value: Marketing models and applications

5. From waifus to whales: The evolution of discourse in a mobile game-based competitive community of practice

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3. Collaborative-Enhanced Prediction of Spending on Newly Downloaded Mobile Games under Consumption Uncertainty;Companion Proceedings of the ACM Web Conference 2024;2024-05-13

4. Deep Learning-Based Customer Lifetime Value Prediction in Imbalanced Data Scenarios: A Case Study;Lecture Notes in Computer Science;2024

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