The impact of digital communication on promoting an event: defining personas and strategies-Reference-Cited by-同舟云学术

The impact of digital communication on promoting an event: defining personas and strategies

Published:2023-11-07 Issue: Volume:14 Page:52-58
ISSN:
Container-title:Proceedings of the 2023 13th International Conference on Information Communication and Management
language:
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Author:

Vieira Elvira¹^ORCID,Pinto Borges Ana²^ORCID,Ostapenko Svitlana³^ORCID

Affiliation:

1. UNIAG Applied Management Research Unit, Portugal; IPVC Polytechnic Institute of Viana do Castelo, Portugal, Portugal and ISAG European Business School, Porto, Portugal; Research Centre in Business Sciences and Tourism (CICET-FCVC), Porto, Portugal, Portugal

2. ISAG European Business School; Research Centre in Business Sciences and Tourism (CICET-FCVC), Porto, Portugal, Portugal and Research Centre in Organizations, Markets and Industrial Management (COMEGI), Porto, Portugal, Portugal

3. ISAG European Business School and Research Centre in Business Sciences and Tourism (CICET-FCVC), Porto, Portugal, Portugal

Funder

Foundation for Science and Technology (FCT, Portugal)

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3640429.3640436

Reference34 articles.

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