Influence of Customers' Sales Promotion and Internet Reviews on Trust and Impulse Purchasing-Reference-Cited by-同舟云学术

Influence of Customers' Sales Promotion and Internet Reviews on Trust and Impulse Purchasing

Published:2023-07-21 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2023 14th International Conference on E-business, Management and Economics
language:
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Author:

Cuong Dam Tri¹^ORCID

Affiliation:

1. Industrial University of Ho Chi Minh City, Vietnam, Vietnam

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3616712.3616714

Reference37 articles.

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3. Influential Factors for Online Impulse Buying in China: A Model and Its Empirical Analysis;Chen Y.;International Management Review,2015

4. The Buying Impulse

5. Website attributes in urging online impulse purchase: An empirical investigation on consumer perceptions

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