Cross-cultural cinematic communication

Abstract

This article examines the 2014 Sino-American University Student Digital Micro Film Competition, a collaboration developed and administered between the University of Central Florida in the United States and Shanghai University in the People's Republic of China (PRC). By using qualitative text analysis and visual content analysis to review key materials and events from this case, the researchers studied information design and cross-cultural communication practices of various aspects of the partnership. The resulting analysis reveals unique information design challenges associated with cultural differences in communication practices, visual design, and administrative style. The summary of the case and the results of the related research presented here also provide readers with information design strategies that can facilitate design practices---and the associated coordination of event planning---across different cultural groups.