Author:
Deng Alex,Xu Ya,Kohavi Ron,Walker Toby
Cited by
114 articles.
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1. The Price is Right: Removing A/B Test Bias in a Marketplace of Expirable Goods;Proceedings of the 32nd ACM International Conference on Information and Knowledge Management;2023-10-21
2. Quantifying the Effectiveness of Advertising: A Bootstrap Proportion Test for Brand Lift Testing;Proceedings of the 32nd ACM International Conference on Information and Knowledge Management;2023-10-21
3. All about Sample-Size Calculations for A/B Testing: Novel Extensions & Practical Guide;Proceedings of the 32nd ACM International Conference on Information and Knowledge Management;2023-10-21
4. Rapid and Scalable Bayesian AB Testing;2023 IEEE 10th International Conference on Data Science and Advanced Analytics (DSAA);2023-10-09
5. Statistical Challenges in Online Controlled Experiments: A Review of A/B Testing Methodology;The American Statistician;2023-09-08