PASS: Personalized Advertiser-aware Sponsored Search

Author:

Tian Zhoujin1ORCID,Li Chaozhuo2ORCID,Zuo Zhiqiang1ORCID,Wen Zengxuan1ORCID,Sun Lichao3ORCID,Hu Xinyue1ORCID,Zhang Wen1ORCID,Huang Haizhen1ORCID,Wang Senzhang4ORCID,Deng Weiwei1ORCID,Xie Xing2ORCID,Zhang Qi1ORCID

Affiliation:

1. Microsoft, Beijing, China

2. Microsoft Research Asia, Beijing, China

3. Lehigh University, Bethlehem, PA, USA

4. Central South University, Changsha, China

Funder

NSFC

Publisher

ACM

Reference49 articles.

1. Jason M. Altschuler , Jonathan Weed , and Philippe Rigollet . 2017 . Near-linear time approximation algorithms for optimal transport via Sinkhorn iteration . In Advances in Neural Information Processing Systems 30: Annual Conference on Neural Information Processing Systems 2017 , December 4-9, 2017, Long Beach, CA, USA, Isabelle Guyon, Ulrike von Luxburg, Samy Bengio, Hanna M. Wallach, Rob Fergus, S. V. N. Vishwanathan, and Roman Garnett (Eds.). 1964--1974. Jason M. Altschuler, Jonathan Weed, and Philippe Rigollet. 2017. Near-linear time approximation algorithms for optimal transport via Sinkhorn iteration. In Advances in Neural Information Processing Systems 30: Annual Conference on Neural Information Processing Systems 2017, December 4-9, 2017, Long Beach, CA, USA, Isabelle Guyon, Ulrike von Luxburg, Samy Bengio, Hanna M. Wallach, Rob Fergus, S. V. N. Vishwanathan, and Roman Garnett (Eds.). 1964--1974.

2. Hypergraph convolution and hypergraph attention

3. Scalable Query N-Gram Embedding for Improving Matching and Relevance in Sponsored Search

4. James Bergstra and Yoshua Bengio . 20 Random search for hyper-parameter optimization . Journal of Machine Learning Research , Vol. 13 ( 2012 ), 281--305. James Bergstra and Yoshua Bengio. 20 Random search for hyper-parameter optimization. Journal of Machine Learning Research, Vol. 13 (2012), 281--305.

5. Keping Bi , Qingyao Ai , and W. Bruce Croft . 2020. A Transformer-based Embedding Model for Personalized Product Search . In Proceedings of the 43rd International ACM SIGIR conference on research and development in Information Retrieval, SIGIR 2020 , Virtual Event, China , July 25-30, 2020 . ACM, 1521--1524. Keping Bi, Qingyao Ai, and W. Bruce Croft. 2020. A Transformer-based Embedding Model for Personalized Product Search. In Proceedings of the 43rd International ACM SIGIR conference on research and development in Information Retrieval, SIGIR 2020, Virtual Event, China, July 25-30, 2020. ACM, 1521--1524.

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