Bringing non-adopters along-Reference-Cited by-同舟云学术

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Bringing non-adopters along

Published:2003-04 Issue:4 Volume:46 Page:76-80
ISSN:0001-0782
Container-title:Communications of the ACM
language:en
Short-container-title:Commun. ACM

Author:

Brown Susan A.¹,Venkatesh Viswanath²

Affiliation:

1. Indiana University, Bloomington, IN

2. University of Maryland, College Park, MD

Abstract

Until holdout buyers are convinced a PC will operate like a workhorse home appliance, PC sales will continue to stall.

Publisher

Association for Computing Machinery (ACM)

Subject

General Computer Science

Link

https://dl.acm.org/doi/pdf/10.1145/641205.641208

Reference7 articles.

1. The theory of planned behavior

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