Prediction of O2O Coupon Usage Based on XGBoost Model-Reference-Cited by-同舟云学术

Prediction of O2O Coupon Usage Based on XGBoost Model

Published:2020-07-15 Issue: Volume: Page:
ISSN:
Container-title:2020 The 11th International Conference on E-business, Management and Economics
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Author:

Qiongyu Shi¹

Affiliation:

1. Beijing Jiaotong University, China

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3414752.3414775

Reference13 articles.

1. On Theory and Application Studies of Online to Offline Platform Business Model in Upgrading and Transforming Traditional Industries

2. The Impact of E-Commerce on Customers’ Purchasing Patterns in the Era of Big Data

3. Antecedents of Coupon Proneness: A Key Mediator of Coupon Redemption

4. Zhang jiantong Fang chencheng. The influence of customers' historical behaviors and coupons on their purchasing decisions – based on an experimental study [J]. Soft science 2017 31 (02) : 109-112. Zhang jiantong Fang chencheng. The influence of customers' historical behaviors and coupons on their purchasing decisions – based on an experimental study [J]. Soft science 2017 31 (02) : 109-112.

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