Social Influence and Reciprocity in Online Gift Giving
Author:
Affiliation:
1. Stanford University, Stanford, CA, USA
2. Facebook, Menlo Park, CA, USA
3. Massachusetts Institute of Technology, Cambridge, MA, USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3173574.3173700
Reference46 articles.
1. Distinguishing influence-based contagion from homophily-driven diffusion in dynamic networks
2. Social influence in social advertising
3. The role of social networks in information diffusion
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