An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions-Reference-Cited by-同舟云学术

An Efficient Deep Distribution Network for Bid Shading in First-Price Auctions

Published:2021-08-14 Issue: Volume: Page:
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Container-title:Proceedings of the 27th ACM SIGKDD Conference on Knowledge Discovery & Data Mining
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Author:

Zhou Tian¹,He Hao¹,Pan Shengjun¹,Karlsson Niklas¹,Shetty Bharatbhushan²,Kitts Brendan¹,Gligorijevic Djordje¹,Gultekin San¹,Mao Tingyu²,Pan Junwei³,Zhang Jianlong²,Flores Aaron¹

Affiliation:

1. Yahoo Research, Sunnyvale, CA, USA

2. VerizonMedia, Sunnyvale, CA, USA

3. Tencent, Sunnyvale, CA, China

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3447548.3467167

Reference42 articles.

1. AppNexus. 2018. Demystifying Auction Dynamics for Digital Buyers and Sellers. https://www.appnexus.com/sites/default/files/whitepapers/49344-CMAuction- Type-Whitepaper-V9.pdf AppNexus. 2018. Demystifying Auction Dynamics for Digital Buyers and Sellers. https://www.appnexus.com/sites/default/files/whitepapers/49344-CMAuction- Type-Whitepaper-V9.pdf

2. Jason Bigler. 2019. Rolling out first price auctions to Google Ad Manager partners. https://www.blog.google/products/admanager/rolling-out-first-priceauctions- google-ad-manager-partners/ Jason Bigler. 2019. Rolling out first price auctions to Google Ad Manager partners. https://www.blog.google/products/admanager/rolling-out-first-priceauctions- google-ad-manager-partners/

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