Multi-Grained Topological Pre-Training of Language Models in Sponsored Search

Author:

Tian Zhoujin1ORCID,Li Chaozhuo2ORCID,Zuo Zhiqiang1ORCID,Wen Zengxuan1ORCID,Hu Xinyue1ORCID,Han Xiao1ORCID,Huang Haizhen1ORCID,Wang Senzhang3ORCID,Deng Weiwei1ORCID,Xie Xing2ORCID,Zhang Qi1ORCID

Affiliation:

1. Microsoft, Beijing, China

2. Microsoft Research Asia, Beijing, China

3. Central South University, Changsha, China

Funder

NSFC

Publisher

ACM

Reference20 articles.

1. Leveraging Bidding Graphs for Advertiser-Aware Relevance Modeling in Sponsored Search

2. Bochen Pang Chaozhuo Li , Hao Sun Yuming Liu , Xing Xie Zheng Liu , Yanling Cui Tianqi Yang , and Qi Zhang Liangjie Zhang . 2021 . AdsGNN: Behavior-Graph Augmented Relevance Modeling in Sponsored Search . In Proceedings of the 44th international ACM SIGIR conference on research and development in information retrieval. 373--382 . Bochen Pang Chaozhuo Li, Hao Sun Yuming Liu, Xing Xie Zheng Liu, Yanling Cui Tianqi Yang, and Qi Zhang Liangjie Zhang. 2021. AdsGNN: Behavior-Graph Augmented Relevance Modeling in Sponsored Search. In Proceedings of the 44th international ACM SIGIR conference on research and development in information retrieval. 373--382.

3. Ting Chen , Yizhou Sun , Yue Shi , and Liangjie Hong . 2017. On Sampling Strategies for Neural Network-Based Collaborative Filtering . Association for Computing Machinery . Ting Chen, Yizhou Sun, Yue Shi, and Liangjie Hong. 2017. On Sampling Strategies for Neural Network-Based Collaborative Filtering. Association for Computing Machinery.

4. Jacob Devlin , Ming-Wei Chang , Kenton Lee , and Kristina Toutanova . 2018 . Bert: Pre-training of deep bidirectional transformers for language understanding. arXiv preprint arXiv:1810.04805 (2018). Jacob Devlin, Ming-Wei Chang, Kenton Lee, and Kristina Toutanova. 2018. Bert: Pre-training of deep bidirectional transformers for language understanding. arXiv preprint arXiv:1810.04805 (2018).

5. SimCSE: Simple Contrastive Learning of Sentence Embeddings

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