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Understanding the effectiveness of video ads

Published:2013-10-23 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2013 conference on Internet measurement conference
language:
Short-container-title:

Author:

Krishnan S. Shunmuga¹,Sitaraman Ramesh K.²

Affiliation:

1. Akamai Technologies, Bengaluru, India

2. University of Massachusetts, Amherst, MA, USA

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/2504730.2504748

Reference21 articles.

1. Adobe Auditude. http://goo.gl/iI7Mc. Adobe Auditude. http://goo.gl/iI7Mc.

2. Akamai Media Analytics. http://goo.gl/lnFwF. Akamai Media Analytics. http://goo.gl/lnFwF.

3. Bright roll. http://www.brightroll.com. Bright roll. http://www.brightroll.com.

4. comscore. http://www.comscore.com. comscore. http://www.comscore.com.

5. Freewheel. http://www.freewheel.tv. Freewheel. http://www.freewheel.tv.

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