1. Assertion An assertion is a concise statement that describes an abstract company action which can be detailed and then implemented to produce outcomes [Bailetti and Tanev 2016]. Assertion An assertion is a concise statement that describes an abstract company action which can be detailed and then implemented to produce outcomes [Bailetti and Tanev 2016].
2. Design claim A design claim is a general claim that under certain conditions certain outcomes can be expected [Kraut et al. 2012]. Design claim A design claim is a general claim that under certain conditions certain outcomes can be expected [Kraut et al. 2012].
3. Design proposition A design proposition contains information on what action in a given context will produce what outcome and explains why this happens [Denyer et al. 2008]. Design proposition A design proposition contains information on what action in a given context will produce what outcome and explains why this happens [Denyer et al. 2008].
4. C Alexander S Ishikawa and M Silverstein. 1977. A Pattern Language: Towns Buildings Construction. Oxford. C Alexander S Ishikawa and M Silverstein. 1977. A Pattern Language: Towns Buildings Construction. Oxford.
5. Examining the Relationship Between Value Propositions and Scaling Value for New Companies