Learning Supplementary NLP Features for CTR Prediction in Sponsored Search

Author:

Wang Dong1,Yan Shaoguang1,Xia Yunqing1,Salamatian Kavé2,Deng Weiwei1,Zhang Qi1

Affiliation:

1. Microsoft Corporation, Beijing, China

2. University of Savoie & Tallinn University of Technology, Annecy, France

Funder

European Union's Horizon 2020 MariCybERA-project

Publisher

ACM

Reference37 articles.

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3. Corinna Cortes and Mehryar Mohri . 2004. AUC optimization vs. error rate minimization. Advances in neural information processing systems , Vol. 16 , 16 ( 2004 ), 313--320. Corinna Cortes and Mehryar Mohri. 2004. AUC optimization vs. error rate minimization. Advances in neural information processing systems, Vol. 16, 16 (2004), 313--320.

4. Jacob Devlin , Ming-Wei Chang , Kenton Lee , and Kristina Toutanova . 2018 . Bert: Pre-training of deep bidirectional transformers for language understanding. arXiv preprint arXiv:1810.04805 (2018). Jacob Devlin, Ming-Wei Chang, Kenton Lee, and Kristina Toutanova. 2018. Bert: Pre-training of deep bidirectional transformers for language understanding. arXiv preprint arXiv:1810.04805 (2018).

5. MOBIUS

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