Marketing + MIS = e-service-Reference-Cited by-同舟云学术

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Marketing + MIS = e-service

Published:2003-06 Issue:6 Volume:46 Page:53-55
ISSN:0001-0782
Container-title:Communications of the ACM
language:en
Short-container-title:Commun. ACM

Author:

Hoffman K. Douglas¹

Affiliation:

1. Colorado State University, Fort Collins, CO

Abstract

Traditional service marketers moving to e-services find fewer obstacles and more revenue opportunities in the process.

Publisher

Association for Computing Machinery (ACM)

Subject

General Computer Science

Link

https://dl.acm.org/doi/pdf/10.1145/777313.777340

Reference11 articles.

1. The dawn of e-service;Alsop S;Fortune,1998

2. How HP carves out the market;Greenemeier L;Informationweek,2000

3. The ABCs of ASPs;Harrington L.H;Transportation & Distribution,2000

4. Customer participation in service production and delivery;Kelley S.W.;J. Retailing.,1990

5. Filling in the picture on Web services;LaMonica M;Infoworld,2001

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