Measuring Audience Responses of Video Advertisements using Physiological Sensors

Author:

Wang Chen1,Cesar Pablo1

Affiliation:

1. Centrum Wiskunde&Informatica, Amsterdam, Netherlands

Publisher

ACM

Cited by 8 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

1. Recognition of Engagement from Electrodermal Activity Data Across Different Contexts;Adjunct Proceedings of the 2023 ACM International Joint Conference on Pervasive and Ubiquitous Computing & the 2023 ACM International Symposium on Wearable Computing;2023-10-08

2. Physiological Synchrony in a Collaborative Virtual Reality Task;2023 15th International Conference on Quality of Multimedia Experience (QoMEX);2023-06-20

3. Towards an integrated framework to measure user engagement with interactive or physical products;International Journal on Interactive Design and Manufacturing (IJIDeM);2022-11-09

4. Smartphone-based Content Annotation for Ground Truth Collection in Affective Computing;ACM International Conference on Interactive Media Experiences;2021-06-21

5. Using Unobtrusive Wearable Sensors to Measure the Physiological Synchrony Between Presenters and Audience Members;Proceedings of the ACM on Interactive, Mobile, Wearable and Ubiquitous Technologies;2019-03-29

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