#TeamTrees: Investigating How YouTubers Participate in a Social Media Campaign

Author:

Niu Shuo1,Mai Cat1,McKim Katherine G.1,McCrickard Scott2

Affiliation:

1. Clark University, Worcester, MA, USA

2. Virginia Tech, Blacksburg, VA, USA

Publisher

Association for Computing Machinery (ACM)

Subject

Computer Networks and Communications,Human-Computer Interaction,Social Sciences (miscellaneous)

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