Click-Through Rate Prediction Models based on Interest Modeling

Author:

Luo Zhen1ORCID,Zhang Yingfang2ORCID,Hu Chengxuan3ORCID,Xia Yuxuan4ORCID,Zhu Shengxin5ORCID

Affiliation:

1. University College London, UK

2. University of Hong Kong, China

3. Polytechnic University of Hong Kong, China

4. University of Southampton, UK

5. Beijing Normal University, China and BNU-HKBU United International College, China

Funder

Guangdong College Enhancement and Innovation Program

Provincial Key Laboratory of Interdisciplinary Research and Application for Data Science, BNU-HKBU United International College

UIC research grant

natural science foundation of China

Publisher

ACM

Reference21 articles.

1. KRITARTH BISHT. 2022. Stacking Ensemble Strategy for Click Through Rate Prediction. Ph. D. Dissertation.

2. Wide & Deep Learning for Recommender Systems

3. Modeling Users' Contextualized Page-wise Feedback for Click-Through Rate Prediction in E-commerce Search

4. Yufei Feng, Fuyu Lv, Weichen Shen, Menghan Wang, Fei Sun, Yu Zhu, and Keping Yang. 2019. Deep session interest network for click-through rate prediction. arXiv preprint arXiv:1905.06482 (2019).

5. Alex Graves and Jürgen Schmidhuber. 2005. Framewise phoneme classification with bidirectional LSTM and other neural network architectures. Neural networks 18, 5-6 (2005), 602–610.

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