How to Successfully Develop Functional Conflict to Enhance Marketing Channels and Co-Creation Value: Channel Conflict Management Mechanism as the Pre-variable
Author:
Affiliation:
1. Department of Business Administration, Hwa Hsia University of Technology, Taiwan
2. Department of International Business, Hsing Wu University, Taiwan
3. Sauder School of Business, University of British Columbia, Canada
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3568834.3568880
Reference46 articles.
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2. Resource-based theories of competitive advantage: A ten-year retrospective on the resource-based view
3. Positive effects of conflict: A cognitive perspective
4. Bennet , G. A. and J. W. Cadogan ( 2001 ),” Partner symmetries, partner conflict and the quality of joint venture marketing strategy: An empirical investigation, ” Journal of Marketing Management , 17 ( 1/2 ), 223−256. Bennet, G. A. and J. W. Cadogan (2001),” Partner symmetries, partner conflict and the quality of joint venture marketing strategy: An empirical investigation, ” Journal of Marketing Management, 17(1/2), 223−256.
5. Blau , P. ( 1964 ). Exchange and power in social life . Wiley , NY. Blau, P. (1964). Exchange and power in social life. Wiley, NY.
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