Creating More Personas Improves Representation of Demographically Diverse Populations: Implications Towards Interactive Persona Systems

Author:

Salminen Joni1,Jung Soon-Gyo2,Nielsen Lene3,Jansen Bernard4

Affiliation:

1. University of Vaasa, Finland

2. Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar

3. Business IT, IT University, Copenhagen, Denmark

4. Qatar Computing Research Institute, Hamad Bin Khalifa University, Qatar and College of Information Science and Technology, Penn State, United States

Publisher

ACM

Reference47 articles.

1. Jisun An , Haewoon Kwak , Soon-gyo Jung, Joni Salminen , and Bernard  J. Jansen . 2018. Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data. Social Network Analysis and Mining 8, 1 ( 2018 ). https://doi.org/10.1007/s13278-018-0531-0 10.1007/s13278-018-0531-0 Jisun An, Haewoon Kwak, Soon-gyo Jung, Joni Salminen, and Bernard J. Jansen. 2018. Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data. Social Network Analysis and Mining 8, 1 (2018). https://doi.org/10.1007/s13278-018-0531-0

2. Imaginary People Representing Real Numbers: Generating Personas from Online Social Media Data;An Jisun;ACM Transactions on the Web (TWEB),2018

3. Ivan  E. Auger and Charles  E. Lawrence . 1989. Algorithms for the optimal identification of segment neighborhoods. Bulletin of mathematical biology 51, 1 ( 1989 ), 39–54. Publisher : Springer . Ivan E. Auger and Charles E. Lawrence. 1989. Algorithms for the optimal identification of segment neighborhoods. Bulletin of mathematical biology 51, 1 (1989), 39–54. Publisher: Springer.

4. Comparing Semi-Automated Clustering Methods for Persona Development

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