Analysis Factors that Influence the Increasing of Generation Z's Interest in Using Social Media as the Implementation of Online to Offline and Offline to Online Business Model in Pandemic Era at Indonesia-Reference-Cited by-同舟云学术

Analysis Factors that Influence the Increasing of Generation Z's Interest in Using Social Media as the Implementation of Online to Offline and Offline to Online Business Model in Pandemic Era at Indonesia

Published:2022-01-21 Issue: Volume: Page:
ISSN:
Container-title:2022 The 5th International Conference on Software Engineering and Information Management (ICSIM)
language:
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Author:

Audreyta Aliftya Kurniawan Dyadra¹,Baisa Jihan¹,Mashandra Zahra Vania¹,Kurniawan Yohannes¹

Affiliation:

1. Information Systems Department, School of Information Systems, Bina Nusantara University, Indonesia

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3520084.3520117

Reference26 articles.

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5. The Impact of E-Commerce on Customers’ Purchasing Patterns in the Era of Big Data