Towards Efficient Auctions in an Auto-bidding World-Reference-Cited by-同舟云学术

Towards Efficient Auctions in an Auto-bidding World

Published:2021-04-19 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the Web Conference 2021
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Author:

Deng Yuan¹,Mao Jieming¹,Mirrokni Vahab¹,Zuo Song¹

Affiliation:

1. Google, USA

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3442381.3450052

Reference27 articles.

1. Accessed in 2020. Google Ads Help Center: About automated bidding. https://support.google.com/google-ads/answer/2979071?hl=en. Accessed in 2020. Google Ads Help Center: About automated bidding. https://support.google.com/google-ads/answer/2979071?hl=en.

2. Accessed in 2020. Tiktok Business Help Center: About App Event Optimization. https://ads.tiktok.com/help/article?aid=179845248081724490. Accessed in 2020. Tiktok Business Help Center: About App Event Optimization. https://ads.tiktok.com/help/article?aid=179845248081724490.

3. Accessed in 2020. Your Guide to Facebook Bid Strategies. https://www.facebook.com/business/m/one-sheeters/facebook-bid-strategy-guide. Accessed in 2020. Your Guide to Facebook Bid Strategies. https://www.facebook.com/business/m/one-sheeters/facebook-bid-strategy-guide.

4. Budget Management Strategies in Repeated Auctions

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