1. Synthetic Control Methods for Comparative Case Studies: Estimating the Effect of California’s Tobacco Control Program
2. Joel Barajas Ram Akella Aaron Flores and Marius Holtan. 2015. Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach. 640–648. https://doi.org/10.1137/1.9781611974010.72 arXiv:https://epubs.siam.org/doi/pdf/10.1137/1.9781611974010.72 Joel Barajas Ram Akella Aaron Flores and Marius Holtan. 2015. Estimating Ad Impact on Clicker Conversions for Causal Attribution: A Potential Outcomes Approach. 640–648. https://doi.org/10.1137/1.9781611974010.72 arXiv:https://epubs.siam.org/doi/pdf/10.1137/1.9781611974010.72
3. Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces
4. Joel Barajas Tom Zidar and Mert Bay. 2020. Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study. (2020). Joel Barajas Tom Zidar and Mert Bay. 2020. Advertising Incrementality Measurement using Controlled Geo-Experiments: The Universal App Campaign Case Study. (2020).
5. Beyond the Last Touch: Attribution in Online Advertising