Trust-building measures

Author:

Luo Wenhong1,Najdawi Mohammad1

Affiliation:

1. Villanova University, Villanova, PA

Abstract

Health Web sites are employ a medley of trust-building approaches. But does a definitive formula exist for winning consumer trust?

Publisher

Association for Computing Machinery (ACM)

Subject

General Computer Science

Reference11 articles.

1. Patients put trust in Internet health information;Chin T;American Medical News,2002

2. Understanding the Influence of National Culture on the Development of Trust

3. Building consumer trust online

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