Evaluating online ad campaigns in a pipeline-Reference-Cited by-同舟云学术

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Evaluating online ad campaigns in a pipeline

Published:2010 Issue: Volume: Page:
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Container-title:Proceedings of the 16th ACM SIGKDD international conference on Knowledge discovery and data mining - KDD '10
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Author:

Chan David,Ge Rong,Gershony Ori,Hesterberg Tim,Lambert Diane

Publisher

ACM Press

Cited by 59 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Towards a Causal Decision-Making Framework for Recommender Systems;ACM Transactions on Recommender Systems;2023-10-26

2. Quantifying the Effectiveness of Advertising: A Bootstrap Proportion Test for Brand Lift Testing;Proceedings of the 32nd ACM International Conference on Information and Knowledge Management;2023-10-21

3. Quantifying the Effectiveness of Advertising: A Bootstrap Proportion Test for Brand Lift Testing;SSRN Electronic Journal;2023

4. Uncertainty Estimation Based Doubly Robust Learning for Debiasing Recommendation;2022 IEEE 8th International Conference on Cloud Computing and Intelligent Systems (CCIS);2022-11-26

5. Differentiated matching for individual and average treatment effect estimation;Data Mining and Knowledge Discovery;2022-11-09

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