The effects of web site aesthetics and shopping task on consumer online purchasing behavior
Author:
Affiliation:
1. The Logistics Institute - Asia Pacific, Singapore, Singapore
2. National University of Singapore, Singapore
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/1358628.1358877
Reference8 articles.
1. Theory and models for creating engaging and immersive ecommerce Websites
2. Engineering joy
3. Hedonic and utilitarian motivations for online retail shopping behavior
4. Assessing dimensions of perceived visual aesthetics of web sites
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