FoodChoices(Q): Exploring the Design of a Serious Game Proxy for Likert-style Survey Questionnaires

Author:

Rogoda Kamil1,Daniszewski Piotr1,Florowski Kamil1,Mathur Rishab1,Amouzgar Kourosh1,Mackenzie James1,Sauvé Kim1,Karnik Abhijit1

Affiliation:

1. Lancaster University, Lancaster, United Kingdom

Abstract

Likert-style questionnaires and surveys are commonly used tools for research. To alleviate survey-fatigue, researchers have explored gamification routes to increase engagement and lower drop-outs. However, these attempts still rely on direct use of questionnaire text and focus on creating engagement around the actual activity and do not fully alleviate the challenges of filling survey. In this paper, we explore an alternative approach involving the use of a serious game to capture user responses through in-game activities rather than direct questions. We chose the Food Choice Questionnaire (FCQ) and explored the design challenges of creating a serious game which deploys a sub-sample of the FCQ questions as four mini-game activities. The player actions and decisions are used to compute a result which is compared with their FCQ responses. We demonstrate the method to evaluate the equivalence of game results to the questionnaire responses. We discuss how future serious games can be designed and evaluated to generate similar outcomes while avoiding potential pitfalls through design and analysis.

Publisher

Association for Computing Machinery (ACM)

Subject

Computer Networks and Communications,Human-Computer Interaction,Social Sciences (miscellaneous)

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