Analysis and Detection of Fake Views in Online Video Services

Author:

Chen Liang1,Zhou Yipeng1,Chiu Dah Ming2

Affiliation:

1. Shenzhen University, P.R. China

2. The Chinese University of Hong Kong

Abstract

Online video-on-demand(VoD) services invariably maintain a view count for each video they serve, and it has become an important currency for various stakeholders, from viewers, to content owners, advertizers, and the online service providers themselves. There is often significant financial incentive to use a robot (or a botnet) to artificially create fake views. How can we detect fake views? Can we detect them (and stop them) efficiently? What is the extent of fake views with current VoD service providers? These are the questions we study in this article. We develop some algorithms and show that they are quite effective for this problem.

Funder

open fund of Shenzhen Key Lab of Advanced Communications and Information Processing

Natural Science Foundation of SZU

Natural Science Foundation of China

Hong Kong RGC support via GRF

Publisher

Association for Computing Machinery (ACM)

Subject

Computer Networks and Communications,Hardware and Architecture

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