The Impact of Ad Quality and Position on Mobile SERPs

Author:

Alanazi Afrah Olayan1,Sanderson Mark2,Bao Zhifeng2,Kim Jaewon3

Affiliation:

1. La Trobe University, Melbourne, VIC, Australia

2. RMIT University, Melbourne, VIC, Australia

3. Twitter, San Francisco, CA, USA

Publisher

ACM

Reference27 articles.

1. Eye-Tracking Reveals the Personal Styles for Search Result Evaluation

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3. A taxonomy of web search

4. The good, the bad, and the random

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