The Impact of Ad Quality and Position on Mobile SERPs
Author:
Affiliation:
1. La Trobe University, Melbourne, VIC, Australia
2. RMIT University, Melbourne, VIC, Australia
3. Twitter, San Francisco, CA, USA
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3343413.3377990
Reference27 articles.
1. Eye-Tracking Reveals the Personal Styles for Search Result Evaluation
2. Approximate inference in generalized linear mixed models;Breslow Norman E;J. Amer. Statist. Assoc.,1993
3. A taxonomy of web search
4. The good, the bad, and the random
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. The Impact of Web Search Result Quality on Decision-Making;Lecture Notes in Computer Science;2024
2. Not Just Skipping: Understanding the Effect of Sponsored Content on Users' Decision-Making in Online Health Search;Proceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval;2023-07-18
3. Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors;Journal of Marketing Analytics;2023-05-22
4. Driven to Distraction: Examining the Influence of Distractors on Search Behaviours, Performance and Experience;Proceedings of the 2023 Conference on Human Information Interaction and Retrieval;2023-03-19
5. The Effect of News Article Quality on Ad Consumption;Proceedings of the 30th ACM International Conference on Information & Knowledge Management;2021-10-26
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3