Application of Big Data Marketing in Customer Relationship Management
Author:
Affiliation:
1. Central South University, China
2. Liaoning University, China
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3474880.3474882
Reference23 articles.
1. The University of Montana; Research connects big data marketing tools land conservation[J]. News Rx Health & Science 2019. The University of Montana; Research connects big data marketing tools land conservation[J]. News Rx Health & Science 2019.
2. David L. Olson Bongsug(Kevin) Chae. Direct marketing decision support through predictive customer response modeling[J]. Decision Support Systems 2012 54(1). David L. Olson Bongsug(Kevin) Chae. Direct marketing decision support through predictive customer response modeling[J]. Decision Support Systems 2012 54(1).
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