Examining the Influence of Customer-to-Customer Electronic Word of Mouth on Purchase Intention in Social Networking Sites-Reference-Cited by-同舟云学术

Examining the Influence of Customer-to-Customer Electronic Word of Mouth on Purchase Intention in Social Networking Sites

Published:2020-02-25 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 2020 The 6th International Conference on E-Business and Applications
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Author:

Anggraeni Adilla¹,Putra Sukma²,Suwito Bagas Prakoso¹

Affiliation:

1. Business Management & Marketing Program, Management Department, BINUS Business School, International Undergraduate Program, Bina Nusantara University Jakarta, Indonesia

2. International Business Program, Management Department BINUS Business School, International Undergraduate Program, Bina Nusantara University Jakarta, Indonesia

Publisher

ACM

Reference28 articles.

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2. Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption

3. The impact of electronic word‐of‐mouth

4. Hajli N. 2016. Ethical Environment in the Online Communities by Information Credibility. A Social Media Perspective. Hajli N. 2016. Ethical Environment in the Online Communities by Information Credibility. A Social Media Perspective.

5. The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption

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