1. Media Today (http://www.mediatoday.co.kr) http://www.mediatoday.co.kr/news/ articleView.html? idxno=214808 Media Today (http://www.mediatoday.co.kr) http://www.mediatoday.co.kr/news/ articleView.html? idxno=214808
2. Editorial style layout advertisement (article type advertisement) https://blog.naver.com/alswjddk4830/221505827338 Editorial style layout advertisement (article type advertisement) https://blog.naver.com/alswjddk4830/221505827338
3. The actual situation of article advertisement and improvement plan;Miseon Kang;Korean Advertising and Public Relations Journal,2003
4. Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement