The effects of emotional appeals on visual behavior in the context of green advertisements: An exploratory eye-tracking study-Reference-Cited by-同舟云学术

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The effects of emotional appeals on visual behavior in the context of green advertisements: An exploratory eye-tracking study

Published:2023-11-24 Issue: Volume:7 Page:141-149
ISSN:
Container-title:Proceedings of the 27th Pan-Hellenic Conference on Progress in Computing and Informatics
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Author:

Balaskas Stefanos¹^ORCID,Rigou Maria¹^ORCID

Affiliation:

1. Department of Management Science and Technology, University of Patras, Greece

Funder

Andreas Mentzelopoulos Foundation

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3635059.3635081

Reference60 articles.

1. Peattie, K. and Charter, M. Green marketing. The marketing book, 726 (1992).

2. Characteristics of research on green marketing

3. Green marketing: Challenges and opportunities for business;Mishra P.;BVIMR Management Edge,2014

4. Peattie, K. and Crane, A. Green marketing: legend, myth, farce or prophesy? Qualitative market research: an international journal, 8, 4 (2005), 357-370.

5. Polonsky, M. J. An introduction to green marketing. Electronic green journal, 1, 2 (1994).

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