Dynamic Attention-Based Click-Through Rate Prediction Model

Author:

Ma Zhiwei1ORCID,Dong Ying1ORCID

Affiliation:

1. Dalian Minzu University, China

Funder

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Publisher

ACM

Reference18 articles.

1. McMahan H B , Holt G , Sculley D , Ad click prediction: a view from the trenches[C]//Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining. 2013: 1222-1230 McMahan H B, Holt G, Sculley D, Ad click prediction: a view from the trenches[C]//Proceedings of the 19th ACM SIGKDD international conference on Knowledge discovery and data mining. 2013: 1222-1230

2. Juan Y , Zhuang Y , Chin W S , Field-aware factorization machines for CTR prediction[C]//Proceedings of the 10th ACM conference on recommender systems. 2016: 43-50 Juan Y, Zhuang Y, Chin W S, Field-aware factorization machines for CTR prediction[C]//Proceedings of the 10th ACM conference on recommender systems. 2016: 43-50

3. Juan Y , Lefortier D , Chapelle O. Field-aware factorization machines in a real-world online advertising system[C]//Proceedings of the 26th International Conference on World Wide Web Companion. 2017: 680-688 Juan Y, Lefortier D, Chapelle O. Field-aware factorization machines in a real-world online advertising system[C]//Proceedings of the 26th International Conference on World Wide Web Companion. 2017: 680-688

4. Graepel T , Candela J Q , Borchert T , Web-scale bayesian click-through rate prediction for sponsored search advertising in microsoft's bing search engine[C] . Omnipress , 2010 Graepel T, Candela J Q, Borchert T, Web-scale bayesian click-through rate prediction for sponsored search advertising in microsoft's bing search engine[C]. Omnipress, 2010

5. Personal Image Classifier Based Handy Pipe Defect Recognizer (HPD): Design and Test

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