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Published:2019-12-03 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the 15th International Conference on Emerging Networking Experiments And Technologies
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Author:

Callejo Patricia¹,Pastor Antonio¹,Cuevas Rubén¹,Cuevas Ángel¹

Affiliation:

1. Universidad Carlos III Madrid

Funder

Ministerio de Economía y Empresa (Spain)

European H2020

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3359989.3365434

Reference41 articles.

1. David Bounie Valérie Morrisson and Martin Quinn. 2016. Do You See What I See? Ad Viewability and the Economics of Online Advertising. (2016). David Bounie Valérie Morrisson and Martin Quinn. 2016. Do You See What I See? Ad Viewability and the Economics of Online Advertising. (2016).

2. Independent Auditing of Online Display Advertising Campaigns

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. A Survey of the Role of Viewability Within the Online Advertising Ecosystem;IEEE Access;2021

2. Establishing Trust in Online Advertising With Signed Transactions;IEEE Access;2021

3. Calibrated Viewability Prediction for Premium Inventory Expansion;Information Management and Big Data;2021

4. Sonication increases the porosity of uncooked rice kernels affording softer textural properties, loss of intrinsic nutrients and increased uptake capacity during fortification;Ultrasonics Sonochemistry;2020-11

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