Understanding Emotional Responses to Mobile Video Advertisements via Physiological Signal Sensing and Facial Expression Analysis

Author:

Pham Phuong1,Wang Jingtao1

Affiliation:

1. University of Pittsburgh, Pittsburgh, PA, USA

Funder

LRDC at the Univ of Pittsburgh

Publisher

ACM

Reference49 articles.

1. Warmth in Advertising: Measurement, Impact, and Sequence Effects

2. Real-time classification of evoked emotions using facial feature tracking and physiological responses

3. Context transfer in search advertising

4. Paul D. Berger and Nada I. Nasr. Customer lifetime value: Marketing models and applications. Journal of interactive marketing 12.1 (1998): 17--30. Paul D. Berger and Nada I. Nasr. Customer lifetime value: Marketing models and applications. Journal of interactive marketing 12.1 (1998): 17--30.

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