1. Blake Brysha Amy Abascal. 2015. The Definitive Guide to Multi-touch Revenue Attribution. Brightfunnel. http://www.brightfunnel.com/resources/ebooks/BrightFunnel_Definitive_Guide_To_MultiTouch_Attribution.pdf Blake Brysha Amy Abascal. 2015. The Definitive Guide to Multi-touch Revenue Attribution. Brightfunnel. http://www.brightfunnel.com/resources/ebooks/BrightFunnel_Definitive_Guide_To_MultiTouch_Attribution.pdf
2. Sebastian Bach , Alexander Binder , Grégoire Montavon , Frederick Klauschen , Klaus-Robert Müller , and Wojciech Samek . 2015. On Pixel-Wise Explanations for Non-Linear Classifier Decisions by Layer-Wise Relevance Propagation. PLOS ONE 10, 7 (07 2015 ), 1–46. https://doi.org/10.1371/journal.pone.0130140 10.1371/journal.pone.0130140 Sebastian Bach, Alexander Binder, Grégoire Montavon, Frederick Klauschen, Klaus-Robert Müller, and Wojciech Samek. 2015. On Pixel-Wise Explanations for Non-Linear Classifier Decisions by Layer-Wise Relevance Propagation. PLOS ONE 10, 7 (07 2015), 1–46. https://doi.org/10.1371/journal.pone.0130140
3. Nick Toman Brent Adamson . 2020. 5 Ways the Future of B2B Buying Will Rewrite the Rules of Effective Selling. Gartner , Inc . https://emtemp.gcom.cloud/ngw/globalassets/en/sales-service/documents/trends/5-ways-the-future-of-b2b-buying.pdf Nick Toman Brent Adamson. 2020. 5 Ways the Future of B2B Buying Will Rewrite the Rules of Effective Selling. Gartner, Inc. https://emtemp.gcom.cloud/ngw/globalassets/en/sales-service/documents/trends/5-ways-the-future-of-b2b-buying.pdf
4. Jordan Con . 2016. B2B Marketing Attribution 101. Bizible , Inc . https://engage.marketo.com/rs/460-TDH-945/images/BZ-B2B-Marketing-Attribution-101-ebook.pdf Jordan Con. 2016. B2B Marketing Attribution 101. Bizible, Inc. https://engage.marketo.com/rs/460-TDH-945/images/BZ-B2B-Marketing-Attribution-101-ebook.pdf
5. Causally motivated attribution for online advertising