The Effect of Mixed-Joint Bundling Strategy in the Hospitality Industry
Author:
Affiliation:
1. UNIAG (Unidade de Investigação Aplicada/ Management Applied Research Unit), School of Hospitality and Tourism - Polytechnic Institute of Cavado and Ave
2. School of Hospitality and Tourism - Polytechnic Institute of Cavado and Ave
Funder
Fundação para a Ciência e a Tecnologia
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3278252.3278283
Reference27 articles.
1. The relative role of strategic assets in determining customer perceptions of hotel room price
2. Determinants of customer price sensitivity: an empirical analysis
3. Pricing determinants in the hotel industry: Quantile regression analysis
4. Pricing strategies to maximize revenues in the lodging industry
5. Rao V. R. and Kartono B. 2009 "Pricing objectives and strategies: a cross-country survey" in Rao V. (Ed.) Handbook of Pricing Research in Marketing Edward Elgar Publishing Northampton 9--36. Rao V. R. and Kartono B. 2009 "Pricing objectives and strategies: a cross-country survey" in Rao V. (Ed.) Handbook of Pricing Research in Marketing Edward Elgar Publishing Northampton 9--36.
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