Are people biased in their use of search engines?

Author:

Keane Mark T.1,O'Brien Maeve1,Smyth Barry2

Affiliation:

1. University College Dublin, Ireland

2. University College Dublin, Ireland and Changing Worlds Limited, Dublin, Ireland

Abstract

Assessing user search behavior when deciding which links to follow in rank-ordered results lists.

Publisher

Association for Computing Machinery (ACM)

Subject

General Computer Science

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