SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta-Reference-Cited by-同舟云学术

SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta

Published:2023-02-27 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining
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Author:

Huang Alfred¹^ORCID,Yang Qi²^ORCID,Nikolenko Sergey¹^ORCID,Ongpin Marlo¹,Gossoudarev Ilia¹,Yen Duong Ngoc¹,Lepikhin Kirill¹,Vishnyakov Sergey¹,Chu-Farseeva Yuyi¹,Farseev Aleksandr³^ORCID

Affiliation:

1. SoMin.ai, London, United Kingdom

2. ITMO University, Saint Petersburg, United Kingdom

3. ITMO University, Saint Petersburg, Russian Fed.

Funder

Russian Science Foundation

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3539597.3573032

Reference21 articles.

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2. Junxuan Chen Baigui Sun Hao Li Hongtao Lu and Xian-Sheng Hua. 2016. Deep CTR Prediction in Display Advertising. Junxuan Chen Baigui Sun Hao Li Hongtao Lu and Xian-Sheng Hua. 2016. Deep CTR Prediction in Display Advertising.

3. Wide & Deep Learning for Recommender Systems

4. J. Devlin 2019 . BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding . In Proc. 2019 NAACL. ACL, 4171--4186 . J. Devlin et al. 2019. BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding. In Proc. 2019 NAACL. ACL, 4171--4186.

5. A. Farseev , K. Lepikhin , H. Schwartz , E. K. Ang , and K. Powar . 2018. SoMin. ai: Social multimedia influencer discovery marketplace . In Proc. 26th ACM international conference on Multimedia. 1234--1236 . A. Farseev, K. Lepikhin, H. Schwartz, E. K. Ang, and K. Powar. 2018. SoMin. ai: Social multimedia influencer discovery marketplace. In Proc. 26th ACM international conference on Multimedia. 1234--1236.

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