Attracting talents-Reference-Cited by-同舟云学术

Attracting talents

Published:2017 Issue: Volume: Page:
ISSN:
Container-title:Proceedings of the VikingPLoP 2017 Conference on Pattern Languages of Program - VikingPLoP
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Author:

Gourova Nadezhda¹,Gourova Elissaveta²

Affiliation:

1. Whirlpool Buldana Ltd.

2. Sofia University

Publisher

ACM Press

Reference24 articles.

1. App S., J. Merk, M. Büttgen. 2012. Employer branding: Sustainable HRM as a competitive advantage in the market for high-quality employees, Management Revue, 23(3), 262--278.

2. Arachchige, B. J. H., Robertson, A. 2011. Business Student Perceptions of a Preferred Employer: A Study Identifying Determinants of Employer Branding, IUP.

3. Backhaus K., S. Tikoo. 2004. Conceptualizing and researching employer branding. Career Development International, 9(5), 501--517.

4. Biswas, M., Suar, D. 2013. Which Employees' Values Matter Most in the Creation of Employer Branding?, Journal of Marketing Development and Competitiveness, 7(1), 93--102.

5. Dehlsen, M., Franke, C., 2009. Employer Branding: Mitarbeiter als Botschafter der Arbeitgebermarke, In: Trost A (Ed.) Employer Branding. Arbeitgeber positionieren und präsentieren, Luchterhand, Köln, 156--169.

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