The Impact of Para-social Interaction and Information Quality on Purchase Intentions in Live Streaming Context: An Elaboration Likelihood Model-Reference-Cited by-同舟云学术

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The Impact of Para-social Interaction and Information Quality on Purchase Intentions in Live Streaming Context: An Elaboration Likelihood Model

Published:2024-08-21 Issue: Volume:10 Page:45-49
ISSN:
Container-title:Proceedings of the 2024 11th Multidisciplinary International Social Networks Conference
language:
Short-container-title:

Author:

Yang Shu-Chen¹^ORCID,Wang Yu-Hui¹^ORCID,Su Pin-Ning¹^ORCID

Affiliation:

1. Department of Information Management, National University of Kaohsiung, Taiwan

Publisher

ACM

Link

https://dl.acm.org/doi/pdf/10.1145/3675669.3675691

Reference48 articles.

1. Nielsen. 2023. 2023 Annual Marketing Report. https://www.nielsen.com/insights/2023/need-for-consistent-measurement-2023-nielsen-annual-marketing-report. Accessed Dec 29, 2023.

2. Laborde, S. 2023. 50+ Live Streaming Statistics You Must Consider in 2023. https://techreport.com/statistics/live-streaming-statistics. Accessed Dec 29, 2023.

3. Strategies for live streaming as a marketing tool: A systematic literature review;Yuyuan Q.;Journal of Small Business and Entrepreneurship Development,2022

4. What influences the purchase of virtual gifts in live streaming in China? A cultural context‐sensitive model

5. Enhancing consumer engagement in e-commerce live streaming via relational bonds

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