EduSMM as a Training Module in the Curriculum of the Advanced Training Course for Academic Staff

Author:

Eminov Aziz1,Zakirova Feruza2,Otamurodov Golibjon3,Saidova Feruza4

Affiliation:

1. Uzbek Language Development Fund, the Fund for the Development of the Uzbek Language, Uzbekistan

2. The Branch Center for Retraining and Advanced Training of Pedagogical Staff, Tashkent University of Information Technologies, Uzbekistan

3. Regional center for retraining and professional development of pedagogical staff, National University of Uzbekistan, Uzbekistan

4. Department of Foreign languages, Tashkent Institute of Finance, Uzbekistan

Publisher

ACM

Reference17 articles.

1. Social media marketing and advertising

2. Appel G. Grewal L. Hadi R. et al. 2020. The future of social media in marketing. Journal of the Academy of Marketing Science volume 48  pages79–95. https://doi.org/10.1007/s11747-019-00695-1 Appel G. Grewal L. Hadi R. et al. 2020. The future of social media in marketing. Journal of the Academy of Marketing Science volume 48  pages79–95. https://doi.org/10.1007/s11747-019-00695-1

3. Alalwan , A. , Rana , N. , Algharabat , R. and Tarhini , A . (2016a). A Systematic Review of Extant Literature in Social Media in the Marketing Perspective . The 15th IFIP Conference on e-Business, e-Services and e-Society on Social Media: The Good, the Bad, and the Ugly , Swansea, UK. https://doi.org/10.1007/978-3-319-45234-0_8 Alalwan, A., Rana, N., Algharabat, R. and Tarhini, A. (2016a). A Systematic Review of Extant Literature in Social Media in the Marketing Perspective. The 15th IFIP Conference on e-Business, e-Services and e-Society on Social Media: The Good, the Bad, and the Ugly, Swansea, UK. https://doi.org/10.1007/978-3-319-45234-0_8

4. The influence of perceived social media marketing activities on brand loyalty

5. Ali Abdallah Alalwan , Nripendra P. Rana , Yogesh K. Dwivedi , Raed Algharabat. Social media in marketing: A review and analysis of the existing literature . Telematics and Informatics , Volume 34 , Issue 7 , 2017 , Pages 1177 - 1190 , https://doi.org/10.1016/j.tele.2017.05.008 Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh K. Dwivedi, Raed Algharabat. Social media in marketing: A review and analysis of the existing literature. Telematics and Informatics, Volume 34, Issue 7, 2017, Pages 1177-1190, https://doi.org/10.1016/j.tele.2017.05.008

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