Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds
Author:
Affiliation:
1. Alibaba Group, Beijing, China
2. Shanghai Jiao Tong University, Shanghai, China
3. University College London, London, England UK
Funder
National Natural Science Foundation of China
Publisher
ACM
Link
https://dl.acm.org/doi/pdf/10.1145/3357384.3357819
Reference22 articles.
1. Do Organic Results Help or Hurt Sponsored Search Performance?
2. Reinforcement Mechanism Design for e-commerce
3. Good native advertising isn’t a secret
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4. Investigating the Influence of Ads on User Search Performance, Behaviour, and Experience during Information Seeking;Proceedings of the 2021 Conference on Human Information Interaction and Retrieval;2021-03-14
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